When a crater is illuminated from above, the shadow inside the crater is near the top and the bright part is near the bottom. A mountain shows exactly the opposite lighting pattern: bright at the top and shadowed at the bottom. This is because the part of the crater or mountain that is most perpendicular to the incoming light reflects it the best. Anyway, your brain interprets pictures under the assumption that the light is from the top of the scene. So if a picture shows an object that is bright at the top and dark at the bottom, it interprets it as a mound lit from above, not as a crater lit from below.